ROCHESTER, N.Y. -- Wegmans Food Markets here is tying its Strive for Five program in with a recipe of the week, demos offering tastes of the finished product and spot radio ads. he recipes use at least one fresh fruit or vegetable. On a recent visit to the 56-unit chain's 130,000-square-foot replacement store in Pittsford, an affluent suburb of Rochester, SN noted that the recipe of the week was being cooked up at a permanent demo station in the produce department. The recipe of the week, ...

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