Ever independent, U.S. consumers are creating and following their own unique dietary plans, incorporating aspects of some official weight-control regimens with their own sense of healthy eating. As the No. 1 food destination, supermarkets are in a position to offer guidance -- or they can get caught up in the confusion. According to a recent study by TNS, Greenwich, Conn., 82% of U.S. adults said they are limiting consumption of some kind of food, but only 9% said they're "on a diet." The ...

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