PITTSBURGH -- Weight Watchers Food Co. is putting its newly revised trade marketing structure to a big test this month with the kickoff of "Lose 10 Pounds America," its first major integrated trade and consumer promotion. As it entered the all-important diet season, the company had just finished reorganizing to set parallel roles for trade and consumer promotions managers and also pull down the wall dividing sales and marketing. The change is the first major step in a process aimed at ...
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