Supermarkets may be stocking more products made with reduced fat or fat substitutes, in response to consumer health concerns, but Americans continue to exhibit multiple-personality syndrome when it comes to choosing the foods that make up their diet. Many people feel that counting fat grams is still important, and they continue to eat products identified on the label as fat-free, according to NPD Group, Rosemont, Ill. Still, when SN asked retailers how fat-free Wow! chips were doing, many ...

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