SUNBURY, Pa. -- Weis Markets here said last week sales rose 3.9% to $504.4 million for the first quarter ended March 30. The company said the sales increase came as a result of aggressive promotional activity in key markets, continuing enhancements to its loyalty-marketing program, and the Easter holiday sales, which fell in the second quarter last year. The company said this variation in the calendar will affect the company's results in the second quarter. ehem, Pa.

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