Sunbury, Pa. -- Weis Markets here has launched a unique $10,000-a-week sweepstakes giveaway to enhance shopper awareness of its extensive private-label brands. The Weis Weekly Treasure Hunt, executed through the Weis Preferred Shoppers Club Card, is being run chainwide in 163 stores for a total of seven weeks, May 6 to June 23. "We have one of the strongest private-label programs in the country," said Dennis Curtin, Weis Markets spokesman. With 2,600 products in all of the chain's ...

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