Western Family had one goal in mind when it formulated its Teriyaki Vegetables entree: Beat the competition. In this case, the competition was Uncle Ben's, which has teriyaki stir-fry vegetables in a rice bowl. The 12-ounce, single-serve entree contains carrots, broccoli, bamboo shoots and red peppers in teriyaki sauce and retails for $3.19. The taste profile was developed in conjunction with Norpac Foods, a supplier of frozen fruits and vegetables. The product went before a blind testing ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.