PALM DESERT, Calif. -- Retailers and manufacturers from the western United States got an early taste of warm spring weather when they gathered here earlier this month at the 81st annual convention of the Western Association of Food Chains. In between formal dinners, cocktail parties and ice cream socials, they may have picked up an idea or two during the convention's business sessions, which were built around the theme "Feeding the Needs of Tomorrow through Education."

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.