That's the question consumers were asked in spot interviews conducted outside a few supermarkets on the East and West coasts. Their answers varied, but most agreed on one thing: The best way to please customers is to speed up the shopping experience. "Like many working women, I shop during my lunch hour, and I don't have time to waste," said Joanne Miller, a shopper who was on her way out of a Waldbaum's store in Port Chester, N.Y. "If I could improve on one thing, I'd make the checkouts a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.