Cost reduction + low prices + mainstream merchandise + small-town, cookie-cutter stores = unprecedented success t was seemingly so simple. More recently, an international component was added. Wal-Mart would expand to other parts of the world including Western Europe for accelerated growth, a move that would produce its next round of success. Yet today, Wal-Mart's tried-and-true formula is being altered as never before. It includes new elements such as higher-priced, upscale merchandise. ...

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