There are 34 million kids in the United States, ages 4 through 12, with $60 billion of their own to spend annually. Two-thirds of the income is spent on candy/snacks/beverages -- the No. 1 spending category, according to American Demographics. Kids also directly influence $147 billion of parents' spending. This makes pretty good pickin's to be had in the kids' novelty candy business. It's no wonder there was such an array of interesting and innovative candy items on display at the American ...
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