While Kao, the Japanese company behind the new Jergens Refreshing Body Shampoo System, hasn't asked me, I am troubled by the expenditures the two partners say they are planning to support a product introduction here in America. The intent is to get Americans to change their bathing habits and adopt the use of liquid body shampoo and a sponge in the bath or shower. Americans will remember when Minnetonka's Soft Soap (since purchased by Colgate-Palmolive) started the liquid soap trend in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.