While Kao, the Japanese company behind the new Jergens Refreshing Body Shampoo System, hasn't asked me, I am troubled by the expenditures the two partners say they are planning to support a product introduction here in America. The intent is to get Americans to change their bathing habits and adopt the use of liquid body shampoo and a sponge in the bath or shower. Americans will remember when Minnetonka's Soft Soap (since purchased by Colgate-Palmolive) started the liquid soap trend in ...

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