As the old year draws to a close and the new one beckons, the trade traditionally likes to look at what happened during the past year, and what are likely to be some of the trends and product "winners" in the new year. Gathering steam on what I call a "trend wagon," we will see more "dual branded" items on retail shelves. It is already reasonably prevalent in the baking category. I expect to see it gather momentum as manufacturers tackle the high costs of promotion and marketing and the ...

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