I have been chastised (and apparently rightly so) by one of the major players from Procter & Gamble working with the company's new Fit Produce Wash. In my column of Oct. 31 I expressed concern that the possibility of making the problem behind the introduction of this category a "cause celebre." I accused them of setting up a "straw horse" and then creating something to "knock it down." That could potentially result in some serious damage to some produce categories, such as what happened ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.