In the wake of the big push on technologically driven promotional vehicles of the last few years, retailers still regard circulars and coupons as the cornerstone of their promotional and advertising activity for Center Store products. But, beneath the surface, technology is hard at work. Retailers use the data from loyalty programs to determine the product mix of circulars, as well as to help them target delivery. Independents especially look to technology for innovative and cost-effective ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.