In the wake of the big push on technologically driven promotional vehicles of the last few years, retailers still regard circulars and coupons as the cornerstone of their promotional and advertising activity for Center Store products. But, beneath the surface, technology is hard at work. Retailers use the data from loyalty programs to determine the product mix of circulars, as well as to help them target delivery. Independents especially look to technology for innovative and cost-effective ...
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