Brand managers and anyone in the manufacturer's organization who has anything to do with coupons should understand about good coupon design. Let's have a quick review. Good criteria for "good" design include three things: Material Good coupons are printed on good paper, not sticky or flimsy materials. Size A good size is like a dollar bill. Design A good coupon design specifies the value. If the coupon is for free product, it specifies the maximum value. Good coupons avoid any need for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.