Everything I say here today will be made obsolete by technology tomorrow," said Glen Griffiths of McNeil Laboratories recently. I agree. Technology can change the world. For example, telecommunications costs are being reduced and will continue to go down. If they go down significantly, the whole face of data base marketing will change. Smaller computers in the stores would send information frequently, or instantaneously, to a master data base. A reward or incentive would be transmitted back ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.