Unlike recent years, 1995 wasn't filled with great technological changes, new coding structures or dynamic new program concepts. It was a year of continued growth along paths previously chosen and on which the industry apparently wishes to remain. In-store marketing continues to benefit from several trends that intensified during the year: 70% of purchases in supermarkets are now impulse purchases, 42% of brand purchases are made when in-store displays are used, network TV viewership has ...

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