I was surprised to see so few manufacturers at the recent Food Marketing Institute MarkeTechnics show in Tampa. Here we are in an industry with an ongoing shift of funds from mass marketing to in-store, and here's a trade show with every piece of leading-edge marketing technology that's being offered to supermarkets, and the manufacturers were truly conspicuous by their absence. I'm surprised that manufacturers didn't want to learn more about what's available to the supermarkets as well as ...

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