We're seeing a lot of published information on various types of data lately. So let's take a brief look market research data used in the food industry. There are two distinct types of data: retail sales data and consumer-specific data. Retail sales data tells how much of a specific product was sold, and what factors existed at the time that might have caused those sales (ads, displays, price discounts, etc.). Consumer-specific data tells who bought the product, and sometimes describes their ...

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