The fourth-annual Electronic Marketing Conference will be held Aug. 13 to 15 in Tarpon Springs, Fla. When the first conference was held four years ago, electronic marketing was just starting to gain visibility. This year the conference is co-sponsored by Brand Marketing and Supermarket News. We expect at least 300 attendees. This interest level says a lot for the momentum of electronic in-store marketing. Brand Marketing Editor John Karolefski and I will present the most comprehensive ...

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