Think along with me. Think about the similarities between coupon clearing, scan-downs and frequent-shopper instant discounts. Question: How will they all function in the near future? Let's start with coupons, and electronic coupon clearing. Coupons ae scanned and validated at store level, and the scan systems keep track of each coupon. Information used for payment (scan data on the number of coupons redeemed) is electronically transmitted to manufacturers (sometimes via a third party), and ...

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