What kind of year has it been so far? It's a good time to take stock, considering the Food Marketing Institute convention takes place in Chicago this week. Electronic marketing is increasing steadily. We're approaching 40% penetration nationwide, which should be enough for "critical mass," or the point at which manufacturers can shift brand dollars from mass marketing to in-store programs. Markets like the greater New York metropolitan area are already in this position. There has been ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.