I was impressed with the first industrywide Efficient Consumer Response Conference held Jan. 19 and 20 in Dallas. The original target attendance number was 800, and we ended up with 1,600-plus. The conference did a good job of overviewing all the aspects of ECR. Kurt Salmon & Associates released a progress report on ECR implementation in the industry. The net of this study was: "The commitment to ECR is universal and strong. Investments made in 1994 were $3 billion, with $4.5 billion ...

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