American consumers always want to have their cake and eat it, too. Only today, that means having their whole grain breads and eating white bread, too. Suppliers like George Weston Bakers, ConAgra Foods, General Mills and others are seeing welcome gains from commercial breads, rolls, baking flours and mixes with whole grains designed to mimic white bread, thus providing the best of both worlds. Credit the demise of low-carb diets and a revised set of U.S. Dietary Guidelines calling for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.