The sales decline of certain oral care categories is wiping the smile off many a retailer's face. After several years of strong growth, the number of new whitening product introductions has fallen out faster than a 7-year-old's baby tooth. "You can see a clear pattern here that looks like 2004 was kind of the peak for toothpaste products that really tout whitening," noted Tom Vierhile, executive director of Datamonitor's Productscan Online database of new products. There were 76 whitening ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.