SOMERSET, N.J. -- White Rose Food Corp. here has made the first major redesign to its product label in several decades and is using a major advertising campaign to alert consumers to the change. The advertising campaign began earlier this year and includes coupons, newsprint, more than 250 billboards and 180 bus routes throughout the New York metropolitan area. The campaign uses the theme "Brand New Label, Same Great Quality," and the signs use a collage of the new White Rose label branded ...

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