Lollipops that spin ... 6-foot-long bubble gum "tape" ... toy-filled chocolate balls: Novelty confections are certainly a fun business. But does the impulse-driven segment deserve permanent in-aisle placement? For some retailers, the answer is no. Citing slowing sales and limited floor space, some operators instead opt to merchandise novelties in temporary floor shippers or on hard-to-find counter space. Others, however, are supporting the category more heavily to reap higher retail rings ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.