Lollipops that spin ... 6-foot-long bubble gum "tape" ... toy-filled chocolate balls: Novelty confections are certainly a fun business. But does the impulse-driven segment deserve permanent in-aisle placement? For some retailers, the answer is no. Citing slowing sales and limited floor space, some operators instead opt to merchandise novelties in temporary floor shippers or on hard-to-find counter space. Others, however, are supporting the category more heavily to reap higher retail rings ...

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