AUSTIN, Texas -- Whole Foods Market Inc. here plans to launch a separate Internet subsidiary, WholePeople.com, next spring, a move company officials say will enable a much more aggressive Internet strategy and pave the way for substantial investments in technology and marketing. "We anticipate that WholePeople will become profitable after its first two years of operation," said John Mackey, chairman and chief executive officer of Whole Foods Market. "We strongly believe that the Internet is ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.