AUSTIN, Texas -- Whole Foods Market here plans to use the low-price strategy that has proved so successful in Boulder, Colo., in other established natural-food markets. John Mackey, chairman and chief executive officer, said the company will employ a similar pricing strategy in stores in Santa Fe, N.M., and Denver, "and other areas with well-developed, sophisticated natural-foods shoppers who are used to paying higher prices and who therefore recognize value. "However, it wouldn't pay to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.