AUSTIN, Texas -- Whole Foods Market here plans to use the low-price strategy that has proved so successful in Boulder, Colo., in other established natural-food markets. John Mackey, chairman and chief executive officer, said the company will employ a similar pricing strategy in stores in Santa Fe, N.M., and Denver, "and other areas with well-developed, sophisticated natural-foods shoppers who are used to paying higher prices and who therefore recognize value. "However, it wouldn't pay to ...
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