Mindful of the huge marketing opportunities associated with health-conscious baby boomers, manufacturers are branding their food product to meet the needs of this powerful, 50+ demographic. "The aging baby boomer segment is very important because of its sheer size," said Justin Lambeth, senior brand manager, ketchup, H. J. Heinz Co., Pittsburgh. "On a continuing basis, we're looking for ways to reach those consumers with health-targeted products, either through the fortification of existing ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.