Noah Katz met the threat head-on. At last month's FMI MarkeTechnics 2001 conference in New Orleans, the vice president of PSK Supermarkets, a Mount Vernon, N.Y.-based chain of 20 Foodtowns in New York City, said he did better than sit and worry over competition from a supermarket opening near one of his Bronx outlets. Instead, using customer data gleaned from his Preferred Customer Club Card, he took an immediate step to strengthen customer loyalty. "I sent a letter to some of the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.