Noah Katz met the threat head-on. At last month's FMI MarkeTechnics 2001 conference in New Orleans, the vice president of PSK Supermarkets, a Mount Vernon, N.Y.-based chain of 20 Foodtowns in New York City, said he did better than sit and worry over competition from a supermarket opening near one of his Bronx outlets. Instead, using customer data gleaned from his Preferred Customer Club Card, he took an immediate step to strengthen customer loyalty. "I sent a letter to some of the ...

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