NEW YORK -- Wichita, Kan., Atlanta and Washington are critical emerging Hispanic markets, according to a new report from Scarborough Research here. entified five key Hispanic consumer segments. They are: "New Lifers," foreign-born and those who have been in the U.S. for about eight years; "Old Ways," foreign-born and have spent about half their lives in the U.S.; "Settled In," mostly U.S.-born Hispanics who have spent the majority of their lives in the U.S.; "The Pioneers," exclusively born ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.