Alternative cards keep energizing supermarkets' greeting card sales. An ever-increasing selection of alternative cards has been introduced over the last decade, with card companies able to reach out to every conceivable demographic. Alternative greetings provide a fresh and topical slant to retailers' greeting card departments, said nonfood executives. "Alternative cards are the fastest growth category in our American Greetings card departments," said Jim Denny, nonfood buyer at Dierbergs ...
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