Alternative cards keep energizing supermarkets' greeting card sales. An ever-increasing selection of alternative cards has been introduced over the last decade, with card companies able to reach out to every conceivable demographic. Alternative greetings provide a fresh and topical slant to retailers' greeting card departments, said nonfood executives. "Alternative cards are the fastest growth category in our American Greetings card departments," said Jim Denny, nonfood buyer at Dierbergs ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.