WESTBURY, N.Y. -- King Kullen Grocery Co. here has added its own brand of Wild by Nature vitamins, herbs and supplements to the pharmacy or, in some units, to the health and beauty care aisle. SN visited a unit in Rockville Centre, where a 4-foot in-line fixture of six shelves featured a Wild by Nature Market logo and a laminated booklet called "Vita Facts." Wild by Nature is a natural-food supermarket that King Kullen operates in East Setauket, near the University of New York at Stony ...
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