To the Editor: Wild Oats' abandonment of its frequent-shopper card program is both a shame and a lost opportunity [SN, April 12, 1999]. It appears that the program had not only won shopper and vendor support, but also increased average market baskets. database will rob Wild Oats of up-to-date information on their shoppers. Due to inevitably outdated data, the program will become less cost-effective. Jim Lee, Wild Oats' president and chief operating officer, said the card program was never ...

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