Premium, organic and indulgent, Wild Oats Markets' organic chocolate truffles hit on three major food trends. No wonder, then, that since their introduction in late 2004, Les Truffes have become one of the natural retailer's most popular private-label products. "These truffles are our premier product, at the forefront of our brand," said Brian Albert, marketing manager of corporate brands for Wild Oats in Boulder, Colo. "Our tag line is 'Better Food, Pure and Simple,' and [the truffles] ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.