BOULDER, Colo. -- Wild Oats Markets here will kick off a card-based frequent-shopper program Dec. 1. Besides promoting customer loyalty, the natural-products retailer hopes its Wild Shopper card will provide the means for it to gather important data from its shoppers. "We want to tailor this frequent-shopper program to learn more about our customer," said Jay Robinson, director of database marketing at Wild Oats. "For example, education is an important component of the natural-products ...

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