BOULDER, Colo. - Wild Oats Markets here is turning shoppers into company investors by offering dividends. Wild Dividends, that is.
Under a month-long promotion that runs through April 4, consumers can accrue discounts on future store visits by buying specially marked items throughout the store. More than 2,000 products are included.
The goal of the short-term incentive is to increase shopper frequency, said Alison Dewall, Wild Oats' marketing manger.
"We're looking to bring customers back ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.