BROOMFIELD, Colo. -- Wild Oats Markets here signed an agreement last week with Persona, a Broomfield, Colo.-based provider of relationship marketing programs, to implement its p-CRM Internet marketing platform on the Wild Oats Web site. The platform is expected to be up and running by the end of this month. "We really want to earn a position in the customer's mind of being the authority when it comes to natural and organic [products], so we want our site to be meaningful to them," said ...

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