Supermarket video retailers have the opportunity to capitalize on the summer Olympics, which begin July 19, with a wave of tie-in releases to bolster what has been a lagging sports segment. "The Olympics are always a big issue, and something that people are interested in," said Jamie Molitor, director of video operations at Dierbergs Markets, Chesterfield, Mo. Dierbergs will carry a few of the Olympic tapes in its 14 stores. Included in the pre-Olympic releases is "Olympica: America's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.