LARKSPUR, Calif. -- The Wine Market Council here is developing a program aimed at increasing wine consumption among younger consumers. To aid supermarkets in the effort, the council is considering developing brochures, sites on the Internet, 800 numbers and other means of education that will be conveyed to consumers. "People in their 30s, both males and females, are extremely marketable from our point of view, and the primary target of what we're trying to accomplish. They are an easier ...
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