LA JOLLA, Calif. - Supermarkets are in a unique position to sell wine, yet their failure to capitalize on it is costing them share to other channels, according to a wine consultant. Supermarkets sell food and other products, which makes them more convenient than other retailers selling wine, said Eddie Osterland, a sommelier who runs Supermarket Sommelier Online here, a consulting firm. "[Supermarkets] have a captive audience that is more than willing to buy wine," he said. With the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.