SAN MATEO, Calif. -- Are supermarket shoppers becoming wine snobs? That's not likely. But many shoppers certainly are developing more sophisticated tastes in wine, and are a lot more likely to pick more expensive bottles off the supermarket racks. That's good news for chains that stock the best-selling premium and superpremium varietal wines, two segments that together account for almost 60% of dollar sales in supermarkets and drive growth for the category. The trend also looks good to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.