JACKSONVILLE, Fla. -- Bolstering its "Low Price Leader" value strategy, Winn-Dixie Stores here last week slashed prices on more than 3,000 items in its 1,178 stores -- its largest rollback since introducing everyday-low-pricing 10 years ago.
Winn-Dixie officials announced the plan, called the "Low Just Got Lower" program, at the company's annual meeting here last week. The price cuts stretch across all product categories and include national and private labels, spokesman Mickey Clerc said. ...
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