JACKSONVILLE, Fla. -- Winn-Dixie Stores, based here, offered free family packs of cookies in its Atlanta division just before Christmas. The cookie notice, dominating a quarter-page space in the division's ad circular, was part of a promotion for home delivery of groceries that featured a first-time delivery free. That section of the ad page was headlined, "Free!" and showed a drawing of cookies on a plate. Underneath, the ad stated, "Fresh-baked cookies when you use Winn-Dixie's Shoppers ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.