JACKSONVILLE, Fla. -- A Ciera stainless steel cookware promotion that has already run at two Winn-Dixie divisions may roll out to others. "It's a good continuity promotion for supermarkets," said Gerald Steele, director of marketing at Winn-Dixie's Atlanta division. "The products are durable, and their department store quality make it highly appealing to customers." The 12-week promotion concluded at the 98-unit Atlanta division this month. Results were not known at press time. The same ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.