JACKSONVILLE, Fla. -- A Ciera stainless steel cookware promotion that has already run at two Winn-Dixie divisions may roll out to others.
"It's a good continuity promotion for supermarkets," said Gerald Steele, director of marketing at Winn-Dixie's Atlanta division. "The products are durable, and their department store quality make it highly appealing to customers."
The 12-week promotion concluded at the 98-unit Atlanta division this month. Results were not known at press time. The same promotion ran in the Greenville, S.C., division last fall, where it had an 85% sell-through, according to an industry observer, who did not want to be identified.
Winn-Dixie has scheduled the promotion for other divisions, said the observer.
Mickey G.C. Clerc Jr., vice president and director of public relations for Winn-Dixie, based here, said there aren't any official rollout plans, noting that each division will decide whether the promotion will run.
The line, which was arranged for Winn-Dixie by Promotion Dynamics, a marketing company in Rockville Centre, N.Y., is also carried by department stores. The source said the retailer ran the promotion, which was positioned at the front end, at reasonable prices. For instance, a 1-quart open sauce pan was offered for $3.99, while an 8-quart stock pot or 5-quart chicken fryer was sold for $28.99 each. Other selections included a 2-quart double boiler insert, $9.99, and a 10-inch open fry pan and 2-quart covered sauce pan, each $14.99.
These retails were offered to shoppers who presented a completed saver card. A saver card contained 10 stamps worth $50 in store purchases. Retails were $5 higher without a completed saver card.
