WASHINGTON (FNS) -- The Federal Trade Commission here is weighing whether Winn-Dixie Stores' "Every Day Lower Prices" campaign runs afoul of fairness laws governing advertising by drawing erroneous comparisons of competitors' prices. The issue has been referred to the FTC by the National Advertising Review Board, New York, a business-funded body that considers disputes between companies concerning the fairness of advertising campaigns. Many observers predict that the issues surrounding ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.