JACKSONVILLE, Fla. -- While some members of the dairy industry have been celebrating June as an unofficial National Dairy Month, Winn-Dixie Stores here has designated yet another month for the heavy promotion of dairy products. The retailer chose December as its "dairy month" and stressed that fact in newspaper ads late last year. For instance, to capture the attention of holiday shoppers, the chain's Miami division proclaimed, "December is Dairy Month at Winn-Dixie!" in a full-page ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.