JACKSONVILLE, Fla. -- The stars were out earlier this month as Winn-Dixie Stores here featured its private-label lines in newspaper and in-store advertising. "You'll Take A Shine To Our Store Brands" read the headline in the biggest star used in a full-page advertisement. "Quality Products, Value Priced, Satisfaction Guaranteed." Other stars -- 14 of them -- listed Winn-Dixie's private-label lines, including Superbrand, Thrifty Maid, Crackin' Good and W-D Brand. Among the products featured ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.